This document describes the Communications Module for Business programs and links to the resources needed prior to and after the course.
About the Program
The objective of the program is to provide practical experience of managerial communication challenges:
- Confident, persuasive oral presentation skills
- Business Presentation skills
- Habits of good communication
- Create leaders who have a point of view and the capability to impact those around them
The Importance of Communicating Effectively
We are committed to shaping managers with the integrity and capabilities to build world-class organisations. Our capacity to communicate within the right form and emotional atmosphere is the key to effectiveness, whether on an interpersonal level in meetings, or when delivering presentations in front of larger audiences. Persuasive communication is a skill that can be developed – much like your golf swing or tennis stroke.
In today’s context, a manager is required to reduce the sense of uncertainty about the future by communicating well and often to his peers, employees and customers. Our focus will be on the communications process and the impact managers can make on their organisations and communities through effective communication.
There are four steps to good communication:
- Have something good to say (own experiences, others experiences)
- Say it well
- Read your Audience
- Intensity (the right words mixed with measured emotion)
Major Themes
Based on lots of practice and individual feedback, this program trains you to become an effective public speaker by addressing the following capabilities:
- Structuring your content for speech
- Establishing personal and professional credibility
- Using emotional and rational intelligence to persuade others
- The power of storytelling to communicate your message
- Non-verbal aspects of communication: authority, energy and audience
- awareness
Syllabus
Persuasive Communication: Logos, Ethos & Pathos
- Logos, ethos and pathos
- Point X, The most important thing
- The 4 types of audience
- Reading: DPON-88-E The Art of Persuasive Communication
Communications: Excellent Public Speaking. Preparing the Logos-Based Speech
- Step by step guide to creating your first 3 minute speech
- Body language and non verbal communication
- Reading: DPON-110-E Developing the Logos-Based Persuasive Speech
Ethos and Pathos: Delivery and Connection
- Effective preparation for delivery
- Reading: DPON-92-E Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance
Practical Sessions
- (classes will be divided into small groups, each will be assigned a facilitator/coach)
- Preparation: 3 minute speech
Moving People to Action: Soft Power in Organisations
- Networking of successful leaders
- The Science of influence (6 rules)
- Reading: ART-1820-E The Twin Pillars of Effective Leadership
Storytelling: Developing Ethos and Pathos
- The 5 elements of a powerful story
- The lifeline exercise: Finding your own signature stories
- Reading: The Visionary Leader
Further Resources
- Worksheet for speech preparation
- Develop Your Speaking Skills video course
- IESE Webinar “Develop Your Communication Skills” Video Recording (session date 16 April 2013)