EO Leadership Academy – Persuasive Communications

This document describes the Communications Module for EO Leadership Academy and links to the resources needed prior to and after the course.

About the Program

The objective of the program is to provide practical experience of entrepreneurial leadership communication challenges:

  • Confident, persuasive oral presentation skills
  • Business presentation skills
  • Habits of good communication
  • Create leaders who have a point of view and the capability to impact those around them

About Conor Neill

Profesores IESE

Conor is an EO member since 2006 and Past President of the EO Spain Chapter, and Past-Area Director West Europe.

Conor is Lecturer of Leadership Communications at IESE Business School, visiting professor at Smurfit Business School in Dublin, and at IEEM in Montevideo, Uruguay.

Conor Neill is an internationally renowned and highly sought after speaker who is revolutionising the business world with his practical and simple systematic approach to personal leadership and influence through powerful communication. His talks push participants to take responsibility for their situation and work to create sustainable changes in their personal and professional lives. He has consistently been ranked as a top speaker by the attendees of his talks, and has been invited back by multiple groups for follow-up workshops.

In 2014 I had the privilege of speaking to the 1,300 EO leaders who attended the first worldwide Global Leadership Conference (GLC).  (You can watch a recent interview with Conor here).

The Importance of Communicating Effectively

Nothing brings more opportunity into your life than speaking well in public.  Leaders lead people though their words and actions.

We are committed to shaping leaders with the integrity and capabilities to build world-class organisations. Our capacity to communicate within the right form and emotional atmosphere is the key to effectiveness, whether on an interpersonal level in meetings, or when delivering presentations in front of larger audiences. Persuasive communication is a skill that can be developed – much like your golf swing or tennis stroke.

In today’s context, a leader is required to reduce the sense of uncertainty about the future by communicating well and often to his peers, employees and customers. Our focus will be on the communications process and the impact leaders can make on their organisations and communities through effective communication.

There are four steps to good communication:

  1. Have something good to say (own experiences, others experiences)
  2. Say it well
  3. Read your Audience
  4. Intensity (the right words mixed with measured emotion)

Major Themes

Based on lots of practice and individual feedback, this program trains you to become an effective public speaker by addressing the following capabilities:

  • Structuring your content for speech
  • Establishing personal and professional credibility
  • Using emotional and rational intelligence to persuade others
  • The power of storytelling to communicate your message
  • Non-verbal aspects of communication: authority, energy and audience awareness

Major Content Blocks

Persuasive Communication: Logos, Ethos & Pathos

Communications: Excellent Public Speaking.  Preparing the Logos-Based Speech

Ethos and Pathos: Delivery and Connection

Moving People to Action: Soft Power in Organisations

Storytelling: Developing Ethos and Pathos

  • The 5 elements of a powerful story
  • The lifeline exercise: Finding your own signature stories
  • Reading: The Visionary Leader


In order to get a head start and avoid spending the morning going over introduction material, I provide pre-work material to get your brains engaged before we meet. 

I attach 3 worksheets, 3 videos and 1 article.  I’d like you to read the article, watch the videos and print the 3 worksheets and begin filling them in.  I find the “Speech Themes” and “At the End of The Course” worksheets are best filled in over a few days – keep a copy on your desk and add a few thoughts each day.


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4 Steps to Great Speaking

TED Education – Aristotle’s Rhetoric – The 3 means of Persuasion

How to Start a Speech

Further Resources

My TEDx talk on the habits of Lifelong Leadership: